A COURSE HAS BEEN ON YOUR TO-DO LIST LONG ENOUGH
The Strategist is an AI-powered Claude skill that coaches you through every key course decision — one box at a time — so you stop spinning and start building with total confidence.
🧠 Six decisions. One conversation.
Sound Familiar?
You have a course idea. Maybe a great one. But every time you sit down to build it, the same questions derail you.
Who is this really for? Is the topic too broad? What should you charge? What do you even teach first? So you open a new tab. Then another. You spend 45 minutes reading articles that all say different things, close everything feeling more confused than when you started, and the course stays on your to-do list for another week.
And here's the part nobody talks about: even if you push through the confusion and build something, a course that started without a solid foundation tends to struggle. The messaging is fuzzy. Students buy it, do a module or two, and drop off after a module or two. You wonder what went wrong.
The problem is not that you don't know enough. The problem is that you're trying to make six big, connected decisions alone, without a framework, and without someone who knows how to teach.
You don't need more research.
You need TO finally get started.
Build It Fast.
Build It Right.
WATCH YOUR STUDENTS GET REAL RESULTS
The Strategist is a Claude skill built on the Key Decisions Playbook framework from The Effective Course Creator program. You install it once, open a conversation in Claude, and it coaches you through every foundational decision your course needs before you write a single lesson.
But here's what makes it different from a template or a prompt list: it's built around the same instructional design principles that make courses actually work. Not just get done. Work. Your decisions in The Strategist connect directly to your students' results later.
Think of it like this: A course that starts with the right foundation takes less time to build, is easier to sell, and gets your students better results. The Strategist makes sure you're starting from the right place, so everything you build from here sticks.
Good Decisions.
Real Results.
Most AI tools help you build faster. That's useful. But faster in the wrong direction is just faster to a course that doesn't work. The Strategist is built on 8 years of instructional design expertise — the same framework I use to help students create courses that actually get results.
🎯
Decisions Drive Transformation
Every decision The Strategist walks you through, from your audience to your promise to your course format, feeds directly into how well your course transforms your students. This is not busy work. It is the foundation your results are built on.
📐
Proven Instructional Framework
The Key Decisions Playbook was developed from years of working with course creators as an educator with a master's degree in education. When you get these decisions right, your course is easier to build, clearer to market, and more effective for your students.
⭐
Your Students Actually Finish
Courses that start with a clear transformation in mind have students who complete them and rave about the results. That means better testimonials, stronger word of mouth, and a course you feel genuinely proud of selling again and again.
Speed matters. But so does building the right thing. The Strategist gives you a faster path forward, grounded in the decisions that make courses actually work.
Six Decisions.
One Conversation.
In order, one at a time, no skipping ahead — because these decisions build on each other.
01 Your Perfect Person
Define exactly who your course is for: their real problem, their deeper emotional struggle, what they've already tried, and what their life looks like on the other side. This is the decision that shapes every lesson you write.
02 Your Profitable Problem
Get clear on the specific problem your course solves and write your Profitable Promise Statement: "I help [who] solve [problem] so they can [result]." This is the sentence your whole course is built on and it tells you exactly what belongs in your curriculum and what doesn't.
03 Your Platform and Tools
The Strategist cuts through the research paralysis and gives you a clear framework for choosing your course platform and tech setup. No more comparing 14 options and closing your laptop in overwhelm.
04 Your Course Type
Mini-course, signature program, or something in between? This decision is based on your audience, your topic, and your goals — not whatever everyone else seems to be launching. The right format is the one that matches the transformation your students need.
05 Your Price
The Strategist runs live market research on your niche, looks at real competitors and pricing, and walks you through the decision based on actual data — not a random number you pulled from the air.
06 Your Course Name
Walk away with a course name and tagline that communicate the transformation clearly. Not just something that sounds good — something that makes your ideal student stop scrolling and say "that's exactly what I need."
SIMPLE BY DESIGN
How It Works
Install the Skill
Download The Strategist file and install it in Claude (I'll walk you through it). It takes about two minutes. You only do it once.
Start the Conversation
Tell The Strategist your course topic. It immediately runs live market research on your niche - competitors, real pricing, how your audience describes their pain — and shares everything before you fill in a single box.
Walk Away With Your Plan
The Strategist compiles every answer into a complete Key Decisions document. Six decisions made. Every answer in one place. A foundation you can actually build from (and that your students will feel from day one.)
This Is For You If...
✔️
You have real expertise and paying clients and you're ready to package what you know into a course that actually gets your students results.
✔️
You've started your course before and got stuck. Usually at "who is this actually for?" or "what should I charge?" You need a clear system this time.
✔️
You want AI to help you make better decisions, not just hand you a generic template to fill in. There's a big difference and you know it.
✔️
You care about your students actually getting results — not just buying your course. You want to build something you're proud to sell again and again.
✔️
You're not super techy but you're willing to learn. You want beginner-friendly guidance and zero overwhelm. That's exactly how this is built.
✔️
You're done researching and ready to commit to a direction. You just need the right foundation and someone to think it through with you.
