How to Build an Audience Quickly To Sell Your First Online Course

Let me let you in on a little secret: you do not need a large audience to launch a course.  Launching your course will actually build your audience.

I recommend starting with a paid Beta/Pilot/Founding members program.  This creates momentum quickly, validates your idea, and gets you testimonials!  Getting paid before you create the course adds a whole new level of momentum for your mindset and confidence.

My client Julie launched her beta decluttering course to 8 women...with zero paid advertising and without having the course created yet. She had a website, facebook group and a PayPal buy button. She built her audience up to over 100 in a matter of a month or two. So incredible!

Here are 4 Steps to Take to Sell Your First Online Course

1. Start building an audience... I choose instagram or facebook groups.. I prefer facebook groups. It helps to bring like-minded people together.  In the group, give them value, teach them little things, ask questions, answer questions, create engagement posts, and keep a google doc of all the little phrases someone says (you'll want to use these phrases in your marketing messaging). 

2. You'll want to serve them with something: a 3 day or 5 day challenge, a small free mini course with one little part of your niche, etc.

3. Create a one page sales page to show them what you’ll be teaching them in the challenge/mini course

4. At the end, announce you have a brand new program and you’re looking for beta testers. You will give them a great deal in exchange for testimonials. (I recommend taking 50% off of the price of your course.)

Listen in to the podcast to hear why this strategy works so well!

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