online course creation

How to Be Strategic About Organic & Paid Traffic


In this episode we're talking all about paid versus organic marketing and which is better.

Gone are the days of throwing out an instagram post and having people click on your website, see you as an expert, and be ready to buy from you. Paid traffic has gotten trickier as well.

But here's the thing, it takes someone 7 times to see your content before they purchase. 

So which is better? Paid or organic?

You need both and for different reasons.

Organic warms people up and positions you as a person of knowledge.

What kind of things are considered organic marketing? Anything you are not paying for!

Here are some examples: blogging, facebook posts, instagram, instagram stories, twitter, clubhouse, free downloads, etc.

Want a good way to boost your organic content?  Add some engagement or traffic ads to it!

All of this content will warm them up to come to a webinar, masterclass, workshop, challenge, etc. in the future

Facebook ads are a great way to find your specific niched audience.

Listen in to this episode to hear more about how this works!

Are you curious about creating and selling an online course but have no idea where to start?

Grab My Free Guide: Four Secrets to Creating an Online Course That Actually Gets Your Students Results


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