How to Connect With Your Audience And Sell An Online Course
Today we're talking about connecting with your audience. The audience is who actually is going to be buying your course.
How can we make sure that you are actually connecting with the right people? If you try to sell to everyone, you will actually sell to no one. The key is to find where your people are hanging out and start building relationships there.
Connect with your audience on a smaller level like:
Facebook Groups
Create an Email List
Make sure you have a consistent content plan
Consistently showing up for you audience gives you creditability. The purpose is to connect with them and get them to know like and trust you. Find four or five things that would be your core pillar content (ex: Clarity, Course Creation, Course Offer, & Course Selling). These four or five things should be something they need to learn in order to be successful and solve the problems they have.
If you struggle to show up consistently I recommend you repurpose your content. You can do this a little easier with the help of a team but it can also be done by you.
Every week I create a live video training that turns into a podcast episode, blog post, social media posts, and an email. This is the best thing I have done for my business in 2020!
Listen in to the podcast episode to hear how you can connect with your audience the best!
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