Why the Wrong People Are Buying Your Courses
Why does this happen? You put your life's best work in a course, package it up for the perfect person...
and the wrong person purchases.
It's not that you don't love your students! They are just in the wrong part of your customer journey.
Most times the problem starts before the person even considers buying your course.
In this episode you will learn:
- why most people struggle to find the right people to buy their courses
- how we can make sure to attract the right students to our courses
So how do we solve this?
- Lay out your customer journey. Where are your students SPECIFICALLY and what have they tried? Be clear and concise.
- Have a better understanding of their prior knowledge. What have they already learned or tried in their journey?
- Be more courageous at repelling.
- Be clear about who the program IS for and who it is NOT for. Don’t be afraid to turn people down and give them a tool to get them closer to being ready next time you launch!
So often people want to check the boxes with their content. Posted on IG- check. Did a reel- check. Made people laugh- check. But what they don’t realize is people are deciding in 3 seconds if they want more or less of what you have to offer.
Be precise about your content. Don’t just check the box to check the box. Think of your struggling avatar and your future paced hero. Where are they at and where do they want to be?
Want to know the secret to creating an online course that gets your students results? Click Here to access my free guide!
Ready to map out your online course? The Magic Course Map is our most popular product. Click here to learn more
Click Here to Join the Effective Course Creator Waitlist
Find me on Instagram!
