course creator

 Create + Launch + Sell an Effective & Transformational Course 

That Actually Gets Your Students Results



Placeholder Image


The truth is...

As a small business owner, you’re no stranger to working hard.


Every day, you are diving head first into the “action taker” role in order to make your business succeed. 


πŸ‘‰ Designing your website until it looks just right

πŸ‘‰ Marketing 24/7 & growing your email list

πŸ‘‰ Serving your clients one-on-one 


However, if you’ve been doing all that only to wind up being maxed out and π˜€π˜π—Άπ—Ήπ—Ή not bringing in the revenue you want...

chances are you’ve thought about creating an online course to free up your time and boost your bottom line.


But, not just any course...

A course with impact.

A course that is transformational.

A course that gets your students results.


Maybe you're stuck between the piles of notebooks, post-it notes, ideas, and "indecision fatigue".


Should you record with slides? Without slides? Include workbooks? Tutorials? Use a script?


There are so many decisions to make.


There might even be that little voice inside your head that’s saying you don't have what it takes (aka, imposter syndrome)


Deep down you are afraid to go through all of the work of creating & launching an online course and actually have no one buy... or worse yet... no one is getting results! 

Because you care about your students and giving them what they signed up for.

You’re not someone who is just here to make millions… you're someone with a huge desire to help more people so you can live the life you want

AND make a real difference in the world.. 

I get it... me too!

What If You Were...

πŸ€” Impacting hundreds of people across the world with the knowledge you have about real estate, home organization, meal planning, running half marathons, cleaning your house, finding your soulmate, creating an online cooking show, homeschooling your children, or working with children with dyslexia to name a few...

πŸ€” Creating something transformational and effective once and then delivering it again and again 

πŸ€” Making sales--even when you are sleeping or on a bike ride with your kiddos! 

Whether it's igniting your passion, creating more income for your family, or making a bigger impact on the world...


it's all going to depend on how effective of a course you create.

The Formula is Simple...

Imagine if you had...


πŸ‘‰A program filled with the people you love to work with


πŸ‘‰ The teaching strategies needed to give your students real results


πŸ‘‰ A meaningful course that provides a transformation so great, your students become your biggest marketing asset


This IS entirely possible!




What Makes the Effective Course Creator Different? 


The Effective Course Creator is a complete system for small business owners to develop, design, & deliver a course that actually gets your students results. We'll walk you through the whole process from idea and market research all the way through selling and delivering your effective, transformational course to students. 


The best part? It's powered by proven instructional design strategies!


ECC is powered by proven market research strategies to always give your audience the right results. We teach the biggest secrets to setting up a course that people are looking for AND get the right results from. In ECC we make decisions on all the things name, pricing, and length based on your students + the results they are looking for--that's what it's truly about.


Once you have nailed down your audience and all the little details of your course, we will teach you proven instructional design and adult learning theories. And because not every one of your students is going to be motivated to show up 100% of the time, we show you the built-in strategies to help you increase the engagement in your course and help your students to actually complete your course.


Once we have your audience nailed down and the design of your course ready, we'll show you the right systems to deliver your course content for adult learners AND how to launch your course to make sales and meet your revenue goals.

Placeholder Image

Hey! I'm Kristin...


After 10 years of classroom teaching experience, a Masters degree in education, 3 years in business, and quickly selling a digital product to 274 people, I was intrigued by the idea of creating, recording, and sharing my knowledge on course creation. I decided to start teaching people what I knew-- but not just the way every one else teaches it. I knew I had to help save people from wasting so much time and money launching a course that wasn't transformational and sustainable.

There are so many people teaching how to create and sell an online course, but missing the mark on the actual course creation piece: How to teach, what to teach, what order to teach it in, how much to teach, and how to measure the results of your students. This is what puts many new course creators on the course creator's path of failure. Why? They don't know HOW to teach. Without an effective course, students don't get results.

And without results…your course isn't scalable OR sustainable.

I developed the Effective Course Creator system based off of my extensive teaching experience AND my success in selling digital products and courses to over 1500 satisfied students. The Effective Course Creator is for small business owners who are ready to increase their reach, impact, and bank accounts with an online course.

My mission is to help business owners create and sell a sustainable, scalable, and transformational online course with best learning practices and educational strategies so their students get results and they can make more money. Here at She's Building a Dream, we are changing the online course industry and we are inviting you to join us!

Placeholder Image

Maybe this sounds familiar... 

  • You’ve been sitting on a course for what-feels-like a million years, but are getting buried under piles of notebooks, plans, & Trello Boards
  • You’re a smart marketer, but didn’t sign up to become a teacher when you started a business
  • You’re stuck between imposter syndrome & the "Am I really qualified to teach this?" mindset trap
  • You believe anyone can create a course--but not everyone can create something transformational & you’re afraid that might be you
  • You’ve taken several courses from smart business people, but didn’t learn a thing.. Now you’re afraid the same thing will happen to your students
Placeholder Image

Don’t fall victim to the same mistakes OTHER ineffective course creators make…


  • Creating courses with a “lack of flow” & more confusion than transformation
  • Spending way too much time making everything “look pretty” & ignoring what students really want—RESULTS 
  • Using boring, “talking head” videos that make people tune out (and drop out!)—especially visual & kinesthetic learners 
  • Quickly piece-mealing a course, webinar & 5-day challenge together, only to wind up spending 75% of the time on marketing/sales WITHOUT true testimonials or student results to share

The Truth About Online Course Creation

Many people are overconfident in their ability to teach someone their knowledge. Without having the knowledge and application of teaching strategies, your students won’t complete your course or get results.

If you are unsure how to teach effectively or your head is spinning with all the “to-dos” of course creation, this program will fix that for you!


A look inside The Effective Course Creator™ Curriculum

Inside Module 1: Gain Clarity


In this module we are going to dig into getting full clarity around who it is you are wanting to work with and what they need from you so you can create a course your students need AND want.

Lessons inside Module 1:

    • How to do market research correctly
    • Knowing your perfect student well
    • How to serve your students best
    • Choosing your most profitable course type


Inside Module 2: Develop


In this module you are going to make decisions based on what is best for your students – plus you will learn how to make the course creation process simple AND effective.

Lessons inside Module 2:

    • How to keep course creation simple and easy
    • Naming your course
    • Your course length
    • Validating your course topic
    • Setting up a workshop
    • Best teaching practices to get students results


Inside Module 3: Design


You have your idea and a rough draft of a course map…Now what? Don’t worry! Course creation doesn’t have to be difficult, it just needs to be effective. (Noticing a trend?)


Lessons inside Module 3:

    • Strategies for getting the whole course created 
    • Designing course materials 
    • Workbook and slide templates
    • How to make workbooks fillable
    • How to record your course quickly and easily 
    • Module planning folder


Inside Module 4: Deliver


End the overwhelm of doing all the tech, while actually having the students going through your course and getting results WITHOUT you standing in front of the camera! Enter: Plug and play templates and full tutorials.

Lessons inside Module 4:

    • How to develop assessments to make sure your students are learning the material
    • Assessment templates
    • Supporting your students inside your course
    • Strategies to help your students complete your course


Inside Module 5: Sales


Get in front of the right people at the right time, create excitement for your transformational course, and start hearing payment notifications in your email! It’s all here, step-by-step. PLUS, access to plug-and-play course launching systems!

Lessons inside Module 5:

    • Organic & paid marketing strategies
    • Objections you might face in the selling process and how to overcome them
    • Managing your energy
    • A complete sales page template
    • Course launching templates and processes 


When you join ECC, you will not only have immediate access to the curriculum, you will also have access to:


12 Months of Coaching & Support


Plug & Play Systems, Templates & Tech Tutorials


Rapid Response Support in a Private Group


 Twice monthly calls for feedback, tech support, and success strategies


As well as these bonuses:


Private Kick off call 


Weekly Accountability Sent Directly to Your Email Inbox


Group Co-Working Sessions


A Clear Roadmap & Checklist


Email List Building Roadmap


Guest Expert Training (facebook ads, productivity, email list building, legality, launching, content creation, YouTube, and more!)

Placeholder Image

Think About It. 3 Months From Now, You Could Have…

πŸ˜„ People sending unprompted DMs on Instagram about how much you truly helped them

πŸ˜„ Authentic, voluntary testimonials from “happy campers” on your website

πŸ˜„ Students not just loving your course, but actually FINISHING it

πŸ˜„ Compliments on what you’re teaching & the breakthroughs your knowledge brings

πŸ˜„ Students singing your praises & sharing your sales page on Instagram or Facebook EVERY time you launch

πŸ₯³ πŸ₯³ πŸ₯³ Made at least $10,000 by sharing your knowledge and expertise

I figured out how to make money using my knowledge and expertise with over 1,500 students around the world, 

That’s when my life and business changed forever.  

And I want the same thing for you!

Placeholder Image


The Effective Course Creator™

Placeholder Image



What Does it Mean to be an Effective Course Creator?

"helped me to sell OVER 24 spots in my Mama-tography class!"

Brittney E Photography, Photographer

To say I'm a happy client of Kristin's is an understatement. She has been BEYOND helpful, uplifting and encouraging. She has been a big inspiration to be for awhile now. I just want to simply TEACH, be a helping hand to other photographers. Kristin coached me with my first class. I was limited on money and skill. I was so nervous. I knew my class had/has a lot of value in it. ALOT! But I was nervous to sell it for what I KNEW it was worth...even as a beta class. Kristin encouraged me AND I HAVE SOLD OVER 24 spots in my Mama-tography class which is all about the basics of manual mode etc. OVER 24 spots in my beta testing!!!! My goal was 5!!!!! In the beginning she made sure I had a clear understanding of my niche and where I saw myself going with this. I NEVER worked with a coach before...I didn't even know what a coach would do. 

"I really don't know another resource like Kristin--who knows how to teach"

Cynthia Samanian, Culinary Creator

It was so powerful to be able to tap into Kristin's insights and expertise, AND with someone who actually knows how to teach! She really is onto something and there's no doubt she's changing the course creation industry. I really don't know another resource like her--especially someone who knows online courses, marketing, & how to teach. I'm really excited for the changes and things we made to my course. 

"...I got to own the process and feel successful in coming up with a great plan..."

Heidi Lewerenz; Life Coach

I was feeling like all my ideas were crashing into each other and every thread of content led to a different end. Kristin was incredibly responsive and helped me see what was important in my course and I was able to leave the rest for another day, or another program. In just one workshop, she helped me simplify by asking really good questions. I got to own the process and feel successful in coming up with a great plan. Her calm, insightful coaching made all the difference for me!

"...helped me over what felt like a huge mountain, giving me clarity and excitement in my next steps..."

Karla Weaver; Homeschool Coach

It was incredibly helpful to have Kristin help me with finalizing my modules, answering my questions, and setting up my course which is now all ready to be recorded! She helped me over what felt like a huge mountain, giving me clarity and excitement in my next steps. As we nailed down the modules and submodules, she was so helpful, decisive, brilliant, and fast! I quickly got my course in place, which feels like a huge hurdle she got me over! All we accomplished for my course is now propelling me forward with excitement and clarity!

Who is the Effective Course Creator™ For?

ECC is perfect for you if:

  • You’ve been in business for 2+ years, have paying clients, and want to take your business to the next level with more money and impact.
  • You have a course topic that you know would be amazing if only you knew how to teach the material.
  • You want to impact and serve more people by sharing your knowledge and expertise with them.
  • You are deeply committed to getting your students the best results possible.

ECC is not the right fit for you if:

  • You aren't an “action taker” who’s coachable and willing to put in the work and time to develop a truly transformational course
  • The thought of creating a course and passive income sounds great, but you have ZERO ideas for a course topic
  • You are unable to invest in yourself, business, software, and your success
  • You don’t have a website, paid clients, or an established email list and are only looking for information about lead magnets.

Commonly Asked Questions

You don’t need years of teaching experience to learn how to teach effectively and give your students the results they want. I'll show you how, step-by-step! 

Let me give you the tools you need, so you can share your expertise with others, make a real difference in the world, and get PAID to do it.

Because once that happens, your business and life will change forever!

DISCLAIMER: She's Building a Dream LLC and Kristin Maahs are not part of the Facebook or Instagram website or Facebook Inc. or Instagram. Additionally, She's Building a Dream LLC and Kristin Maahs are NOT endorsed by Facebook or Instagram in any way. Results are not typical or guaranteed.
For Questions, email us at [email protected]